Lots of us are getting snookered into buying “natural” cosmetics and personal-care products that really aren’t. Sales of natural-sounding cosmetics jumped nearly 80 percent from 2005 through 2011.
The problem is that many manufacturers are catering to shoppers looking for healthier products by changing what’s on the container—not what’s in it.
Yes, there might be aloe or shea butter added, but there might also be lots of stuff you don’t want to rub on your body every day. Big brands like Aveeno, Neutrogena, and Clairol are all using words like “natural” and “healthy” on their products as well as images of flowers and greenery—but we found that ingredient lists don’t live up to the front-label hype.
The good news: It’s getting easier to find safer alternatives thanks to new seals, apps, and retailer policies. Also, some major manufacturers have been phasing out certain problematic chemicals.
ShopSmart’s “Clean Beauty” investigative report uncovers hidden makeup health risks, plus how to spot safer products. We also list cosmetic ingredients to watch out for, and tell you where to shop, among other things. To read the full story, pick up a copy of the August-September issue of ShopSmart or download a PDF of our “Clean Beauty” PDF for free!