If you're buying more store brand food and other grocery items, you know how that can shave a lot of money off your weekly supermarket shop, but if you haven't discovered store brand beauty deals, you're missing out on some huge savings.
We've scoured store aisles and websites of major national drugstore, warehouse, and supermarket chains, and the exciting news is that store-brand beauty deals are exploding. Of course, store brands only pay off if you like them as much as name-brand products that you're used to. But with prices like the ones we found, it pays to do a little experimenting. And you can usually return the duds. Here are four money-saving ways to try at your favorite stores.
Get to know the store brands. CVS, Rite-Aid, Target, Walgreens, and Walmart offer at least two tiers of store brands--a basic line that competes solely on price and a premium line. And the options are growing. At CVS you can pick from three beauty house brands priced to compete with mass-market brands, plus an ever-growing premium line.
Check out the high-end look-alikes. These "equivalents" compete with higher-end name brands with comparable ingredients. They might be more expensive than mass brands like Almay, but in most cases, they're still cheaper than premium brands.
Look for exclusive celebrity lines. CVS, Target, and Walmart offer celebrity makeup lines that you can't get anywhere else, and they're nicely priced.
Get in on bulk buys. Costco is the secret source for high-end skin care and other makeup products.
To see all the great deals we found at Costco, CVS, Rite Aid, Walgreens, Walmart, Target, and more, check out the full article in the June issue of ShopSmart.